Golf: Strategy versus Skill
I was asked in an Executive Briefing by a Vice President, “If you had a limited budget and you could only invest in one. Would you invest in Strategy or Skill?” Given what I do naturally I chose “Skill.” I further explained why just prior to playing golf with him at the Atlanta Athletic Club.
“We could spend a week developing strategy on playing this course. We could build a unique plan of action for each hole. Or, we could spend that time perfecting our golf swing to become proficient and talented at hitting the golf ball. Which one would produce a better result on the course?”
Yet, I am mystified by the number of companies failing to improve skill and focus only on strategy and education. So much so they actually refer to strategy and education as training. “If you really wanted to be talented at (pick any ability) would you…”
1. Hire a motivational speaker
2. Read a book
3. Attend a seminar or lecture
4. Watch a video
5. Practice with an expert coach under actual conditions
The first four describes much of what most people refer to as training. It is not. In each case you would have to go out and train yourself. Most people would generally give up after a few tries if the result was unsatisfactory. By the way the few tries in business could be really expensive and damaging.
The last one sounds expensive, but there is a way to do that with multiple people at the same time thereby reducing expense. Would you let a doctor operate or teenagers drive, if the training they received were the first four on the list? Probably not! So why then would we train mangers, service people, consultants, salespeople or any level within our organization that way?
I have attached our Coaching Methodology for your review. We have been improving for over 30 years the ability to influence which is the skill necessary for the most critical elements of business: Leadership, Teamwork, Supervision, Customer Engagement, Sales and Service.








